Cabo Marketing Agency was founded in 2022 by Jeff “Herschy” Schwerdt, a former F-16 pilot turned entrepreneur. After moving full time to Cabo San Lucas with his family, he quickly realized there was a need for a proven high quality digital agency to serve local business owners and entrepreneurs.

Jeff has founded multiple SaaS platforms as well as a US based digital marketing agency, located in Phoenix AZ, that he runs runs remotely from Cabo.

In 2007 Jeff suffered a life altering injury and during his medical leave from the Air Force, knew he did not want to work for someone else. He wanted to leverage the leadership and training skills he acquired during his time in the military to start his own company and control his own future. Understanding that working for himself would require taking calculated risks in order to receive calculated rewards, with no limitations on his potential for success.
That realization led Jeff into the digital marketing space to work as a local services agency, naming it after the fighter jet he flew, Viper Consulting. Using the same drive and focus that helped him achieve his childhood dream, he built several businesses that have grown and compounded each year.

With experience in website development, lead automation, social media marketing, and paid advertising, he understands there is not a one size fits all model when working with local businesses. Each has their own unique needs and story to tell as they serve the local community.

A champion of automation, Jeff is the creator or co-founder of several industry leading software platforms and online tools focused on helping digital agencies and local business owners.

He is the Co Founder of Lead Engage, Social Rotation, Response Engine, and notably, he was the Co-Founder of Reputation Loop, a 100% white label online reputation management and monitoring platform that he successfully exited from in 2019 to a private equity firm.

Jeff is also a world renowned trainer and international speaker to several thousand digital agency owners and marketers around the world. Through research, hard work, implementation, and hands-on experience, Jeff has mastered the skills needed to develop reputable digital systems that boost rankings, increase traffic, generate online reviews, and improve customer engagement.

To achieve lightning-fast results, Jeff has developed proven and repeatable systems, that use an easy to follow step by step process to consistently bring in new clients using the power of software and automation, while keeping costs reasonable for his clients.

As a successful digital agency owner, online marketer, and software developer, he was able to move to Cabo San Lucas in Spring 2022 and is proud to call this his home and has quickly become a part of the local business community.


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