Have you noticed a recent surge in the popularity of video marketing recently?
The objective of marketing on your website or any social media is to grab the attention of your target audience, inform them of your brand and how your business has the best offer, and an action piece to convert them into a recurring consumer of your business. If your business does not have a sound marketing strategy to execute this process, you will be missing out on countless leads and ultimately lost revenue.
Video marketing is nothing new, but it is a unique way to deliver your message to your prospective consumers in a way that stands out from your competitors. As video marketing has become a $135 billion dollar industry and the number one form of media used in content strategy, this tool has quickly become the most effective and proven method to market products to consumers on websites and social media.
Businesses can no longer rely on text and images alone to engage consumers on their media networks. Youtube videos are being watched more than ever before, Instagram has created “Reels” on their platform to increase video content, and even kids in school have adapted to videos from online school because of the pandemic. As the success of videos continues to rise, more businesses everyday continue to implement video as a part of a new approach to their social media engagement strategy.
But what about video marketing, you may be wondering, is catching the attention of the business world that everyone is implementing it to make their businesses more successful?
Here are 5 qualities of Video Marketing that Prove This Strategy to be the Most Powerful Way of Delivering Content on Social Media:
1. Efficiently illustrates your Business’ Brand and its Value
Through video marketing, consumers can quickly interpret and understand the purpose of your business, what your brand stands for, and why your business has the best offer. Producing video content also demonstrates quality and professionalism to the consumer in a way that proves to them that you both care and have credibility. Marketers who use video are growing their revenue 49% faster year over year than those who do not use video content. Videos show potential consumers the value of your brand in a way that generates your business more profit.
2. Answering What Potential Consumers Actually Want to See
In today’s digital age, video content is what consumers want to see the most on your page and social media platforms. By utilizing videos, you will consequently have higher engagement from potential consumers and increase the visibility of your page because it will be more active. Additionally, with the popularity of video based content, you have the power and ability as a business to influence buyer decisions through the videos you produce for your potential customers. With implementing video content, your platforms and sales will be booming like never before.
3. Increase Traffic, Conversion Rates, and Rank Higher in Searches
According to recent research, social videos can create 1200% more shares than other forms of media. By posting more video content, you are allowing your business to be more discoverable by potential consumers, as your videos will be shared on social media by customers who support your brand. Furthermore, because customers themselves are the ones sharing your videos, you are more likely to reach your target audience and consequently improve your conversion rate. If increasing traffic and conversion rates was not already enough, posting videos will also inherently make your business show up higher on searches, especially when others are reposting your videos. With simply posting video content in your social media engagement strategy, your business can benefit within all the possible outlets that will produce you more revenue.
4. Guaranteed Return on Investment
Although utilizing video content can become extremely crucial in the success of your business, you may be thinking about the cost and timeliness of actually creating these videos. As video marketing upgrades your engagement strategy and produces your business more revenue, you are actually making a very good return on investment. 83% of businesses say that videos provide a good ROI, and were the right decision in improving their media marketing strategy.
5. Infinite Methods of Execution and Content Ideas
The opportunities for ways to execute creating video content is endless. There are so many different approaches and manners in which to present the content, as well as the type of content itself. Videos are a great way of producing continuously new content that is still relevant to your business brand through a uniquely successful outlet.
To get more information on video marketing and statistics on why video based content is so profitable, click here to view our infographic we have made exclusively for you.
Now is the perfect time for your business to take advantage of this marketing strategy and capitalize on this tool. Your brand will be more interesting, reputable, and fundamentally successful in generating revenue.
If you are looking to add video marketing to your business or would like to see more on how video content is the right fit for your brand, fill out the form below.